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Privacy Policy

How we use your data

Last Updated: 4th December 2024​

1. Introduction

Welcome to Automedica (”we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our product, SmartGuideline.

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2. Data Controller

For the purposes of the General Data Protection Regulation (GDPR), Automedica, located at Pound Scots, Chinnor Road, High Wycombe, Bucks, HP144AJ, is the data controller of your personal information.

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3. Information We Collect

We may collect and process the following types of personal data:

  • Personal Identification Information: Name, email address, professional role, and organisation.

  • Usage Data: Details about how you use SmartGuideline, including search queries and interaction with the platform.

  • Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our product.

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4. How We Use Your Information

We use your personal data for the following purposes:

  • To Provide and Maintain Our Service: Delivering the features and functionalities of SmartGuideline.

  • To Manage Your Account: Handling registration, authentication, and account management.

  • To Improve Our Service: Analyzing usage data to enhance user experience and develop new features.

  • To Communicate with You: Sending updates, notifications, and support messages.

  • To Comply with Legal Obligations: Fulfilling any legal requirements or responding to lawful requests.

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5. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

  • Consent: When you have given clear consent for us to process your personal data for specific purposes.

  • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, provided that these are not overridden by your rights.

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6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

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7. Disclosure of Your Information

We may share your personal data with:

  • Service Providers: Third-party companies that perform services on our behalf, such as hosting and analytics.

  •  Legal Obligations: If required to do so by law or in response to valid requests by public authorities.

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8. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your jurisdiction where data protection laws may differ. We ensure that appropriate safeguards are in place to protect your data.

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9. Your Rights Under GDPR

Under the GDPR, you have the right to:

  • Access: Request access to your personal data.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data.

  • Restriction: Request restriction of processing your personal data.

  • Data Portability: Receive a copy of your personal data in a structured, commonly used format.

  • Object: Object to the processing of your personal data.

To exercise these rights, please contact us at hello@automedica.ai

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10. Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

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11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent.

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12. Third-Party Links

Our service may contain links to third-party websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites.

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13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

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14. Contact Us

If you have any questions about this Privacy Policy, please contact us:
   •    Email: hello@automedica.ai
   •    Address: Pound Scots, Chinnor Road, High Wycombe, HP14 4AJ

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